Since 1974, PLAYMOBILBD® toys, created by Hans Beck, have become a classic throughout children’s playrooms, with play themes ranging from a knight’s castle to a sunny vacation hotel. Approximately 2.7 billion of the beloved play figures with the iconic smile have been produced since then, sparking imaginative play for children all over the world.
Around 30 different play themes are distributed in more than 100 countries worldwide. Both parents and educators recognize PLAYMOBILE®’s award-winning toys as a benchmark for high-value, quality play products.
PlayMobile wanted to expand their business in Bangladesh and they knew a branded site would help them grow their business even faster, but needed an affordable and scalable e-commerce shop with powerful conversion rate and content strategies and didn’t require coding skills to manage. The new site had to convey PlayMobile’ reputation for quality toys and tells their unique story.
The key to success was depended on developing the site with same quality as PlayMobile’s global site but geographically targeted for Bangladeshi customers. The challenges were:
Local payment gateway integration.
User friendly admin panel for local administrator.
Increase brand engagement in local market.
Appnometry provided e-commerce solution for PlayMobile bangladesh based on Opencart; which not only has a superb design but also manages all stock, stock levels, stock attributes, customer accounts, delivery details, payment methods, wish list etc.
Select appropriate tools to develop the site. We selected Opencart as OpenCart is a turn-key ready "out of the box" shopping cart solution.
Flow chart drawing: To remove any ambiguity; a detailed flow chart was drawn to sequence the checkout process through local (Bangladesh) shipping and billing option options.
Bare-bone HTML pages were developed with correct sequencing.
Final UI was developed by applying design CSS. The UI was extensively tested on various devices.
SEO settings were set for Bangladeshi customers.
Customize admin panel to meet the requirements to make it usable for non-coding personnel.
Development tool: PHP, Opencart
Database: MySQL server
Web server: Apache web server
Development IDE: Eclipse, Netbeans, Aptana studio, PHPStorm
Server OS: CentOS 6(recommended), Enterprise RedHat Linux, Ubuntu
Appnometry completed the implementation in a record 1 month, which was 40 percent faster than the timeline given by competitors and reflected a significant increase in ROI for the client. The PlayMobileBD website is now flourishing in the search engines and has already seen web sales overtake offline sales in less than 5 months since launch. The client was delighted with our e-commerce solution and has not needed to ask for assistance since launch, as full e-commerce management training was provided as part of the build. Other tangible benefits included the following:
Support growth by 80% without additional labor resources.
Improve product availability by as much as 95%
Reduce maintenance costs more than 80%
Improve product availability by as much as 50%.
Improve accountability across the enterprise
Improve internal and customer communications
Reduce inventory variances by as much as 85%
1.5 month from the first contact.
My dream was for an e-commerce portal and share with Appnometry team to develop a solution. Within a month I saw the reality and all my information in LIVE, Really amazed to see the work standard of Appnometry! I will personally do my best for such company and the team to make once dream happens.
Mr. Atef Andaleeb Hasan