GoGolf is the trendiest and most active golf media in Finland with an ever expanding and captive clientele. They have rapidly grown to engulf the entire golf scene in Finland and now can boast as having the best fan base and readership in the region.
GoGolf is very actively presented on the web, mobile, videos, Facebook, Twitter, Instagram, TV, golf events and from 2014 onwards through our exciting digital magazine "Mulligan by GoGolf". Their video team travels around the world capturing the best golf moments from world tours including European Tour, Asian Tour, and Ladies Access Tour.
As devoted golfers themselves, they at GoGolf believe that golf is not only a privilege for a chosen few (often regarded as an expensive sport for the retired silver surfers), but also a dynamic sport across all demographic groups. They are reshaping and revitalizing the golf scene as young, fresh and exciting choice, not only for green card holders, but also for those with limited experience of this amazing sport. While creating more ways to enjoy the game, their goal is to drive the entire golf industry towards a healthier future.
GoGolf is a small company with 15 employees but they got client base of 9,000.
GoGolf wanted to develop a mobile app to sell their products and services mainly golf courses online easily and create a large customer base and manage their needs. As a part they also needed a tool to develop and manage customer relationship. So they wanted to develop functional & effective tools for e-marketing; so that marketing campaigns can be executed through email & sms. Tools needed to publish & manage news, coupons, deals, special offers, shop items, events & these could be streamed to the mobile devices of the end user consumers.
The key to success was depended on developing the site and app synchronized to each other . The challenges were:
Synchronization between website and mobile app
Payment gateway integration in mobile app
Multi language option for both website and mobile app
Real time data transaction
Appnometry provided both website and mobile app for GoGolf based on their business requirements. Our solution got following features
CRM - Customer Relationship Management
Marketing - Campaign management
Mobile - Streamable items
Calendar - Helps keep track of events and dates
Guest list - Create, store and browse guest lists
Tasks - Things to do
Internal Contacts - Consists of company contacts
User management - Facilitates role-wise user access and management
Requirement gathering: we did many online meetings with client to gather their requirements based on their business concept. Client also provided us a simple wireframe explaining their business concept
Wire framing: Based on the requirements we designed clickable HTML wireframe for the whole system to take approval for the process flow
UI design: We designed actual UI and took approval from client.
Phase wise development and approved each phase from client.
Development tool: PHP, CodeIgniter. Zend
Web service: Zend (Restful)
Database: MySQL server
Web server: Apache web server
Development IDE: Eclipse, Netbeans, Aptana studio, PHPStorm
Server OS: CentOS 6(recommended), Enterprise RedHat Linux, Ubuntu
iOS: Objective C, XCode
Android: Java, Eclipse, Android Studio
Windows: C#, Microsoft Visual Studio
Appnometry completed the implementation in a record 6 months, which was one month earlier then the launching date of the product and reflected a significant increase in ROI for the client. GoGolf is the trendiest and most active golf media in Finland with an ever expanding and captive clientele now and has already seen online sales overtake offline sales in less than 2 months since launch.
Other tangible benefits included the following:
Support growth by 45% without additional labor resources
Improve product availability by as much as 56%
Reduce maintenance costs more than 50%
Improve internal and customer communications
Real life customer statical data is available now to the company
Marketing campaigns are very easy to manage now and proper statics is available now to plan future campaigns
6 months from the first contact.